Kathy Schrock began her presentation with flashbacks of well-known PSAs of the past. From the “this is you brain on drugs” to the ones from the 50s. But there were also ones that backfired, such as the VD one of the 1970s.
Students can create PSA and should consider the elements:
Specific action to be taken
Atteniton getting techniques
Visual and audio elements used
30 seconds log or less
Lesson plans and units resources:
Point of view 2004: Why Vote
iLife Lesson: Public Servie Announcement
NCTE: Campaigning for Fair Use
PE Central: Health PSA
Adobe Digital Kids Club: PSA
Media Awareness Network
Vivian Nationales unit
Hard to find good quality examples
Use broadcast TV and online TV Site
Techniques for Students:
With graphic or video, remember the rule of third.
The angle of the shot can show importance of the shot. Students need to think about the purpose.
There are several shot types – establishing (to show location), medium (with focus on the main object), and re-establishing shots (to reconfirm the location).
She then showed some student examples of PSAs. Made by Hawaiian students about Surfing: The Anti-drug, a fifth grade video of the use of weblogs in education, the right and wrong of safety etc. She highlighted some winners of a PSA competition. They were quite professional looking.
There are some great ideas here – could I actually
Applause for ISTE, CUE and the entire conference – clapping is so 90s. The audience was asked to turn on their cellphones and show the light (ie bics at a concert).