Friday, July 07, 2006

NECC06 Using Public Service Announcements with Students – Kathy Schrock

Kathy Schrock began her presentation with flashbacks of well-known PSAs of the past. From the “this is you brain on drugs” to the ones from the 50s. But there were also ones that backfired, such as the VD one of the 1970s.

Students can create PSA and should consider the elements:
Main point
Specific action to be taken
Atteniton getting techniques
Visual and audio elements used

Technical Guidelines
30 seconds log or less
Grabs attention

Lesson plans and units resources:
Point of view 2004: Why Vote
iLife Lesson: Public Servie Announcement
NCTE: Campaigning for Fair Use
PE Central: Health PSA
Adobe Digital Kids Club: PSA
Media Awareness Network
Vivian Nationales unit

Student produces-videos
Hard to find good quality examples
Use broadcast TV and online TV Site

Techniques for Students:
With graphic or video, remember the rule of third.
The angle of the shot can show importance of the shot. Students need to think about the purpose.
There are several shot types – establishing (to show location), medium (with focus on the main object), and re-establishing shots (to reconfirm the location).

She then showed some student examples of PSAs. Made by Hawaiian students about Surfing: The Anti-drug, a fifth grade video of the use of weblogs in education, the right and wrong of safety etc. She highlighted some winners of a PSA competition. They were quite professional looking.

There are some great ideas here – could I actually

Applause for ISTE, CUE and the entire conference – clapping is so 90s. The audience was asked to turn on their cellphones and show the light (ie bics at a concert).


  1. Students at Willowdale Elementary School in Omaha, Nebraska have a series of Public Service Annoucements about being a Kid of Character. They use many of the techniques Kathy mentioned (and they are so darn cute!):

  2. Suzanne,

    Thanks for the great wrap-up!

    Kathy Schrock